Gowalla Ceo Williams Sxswetheringtontechcrunch


The tech world is constantly evolving, and with it, the faces of innovation. One such visionary is Williams SXSW, the CEO of Gowalla, a location-based social networking platform that has been making waves in the tech industry. In a recent interview with TechCrunch, Williams SXSW shared his insights on the latest tech trends and the future of Gowalla. Let’s delve into the key takeaways from this enlightening conversation.

  1. The Resurgence of Location-Based Services

One of the standout themes from Williams SXSW’s interview was the resurgence of location-based services. Gowalla, founded in 2007, was one of the pioneers of this concept, and it has been reinventing itself to capitalize on the renewed interest in location-based social networking. Williams believes that as we emerge from the pandemic, people are craving more meaningful and local connections, making location-based services more relevant than ever.

  1. NFTs and the Digital Collectibles Market

NFTs (Non-Fungible Tokens) have taken the tech world by storm, and Williams SXSW recognizes their potential. He hinted at Gowalla’s plans to leverage NFTs and blockchain technology to create digital collectibles tied to real-world locations. This concept could revolutionize travel and exploration by adding a new layer of interactivity to the places we visit, turning them into treasure hunts for unique NFTs.

  1. The Metaverse and Augmented Reality

The metaverse is the next big frontier in technology, and Williams SXSW firmly believes that it will play a significant role in Gowalla’s future. He envisions a world where users can interact with each other and the environment through augmented reality (AR) while using the Gowalla platform. This immersive experience would bridge the gap between the digital and physical worlds.

  1. Sustainability and Social Responsibility

Tech companies are increasingly being scrutinized for their environmental impact and social responsibility. Williams SXSW emphasized Gowalla’s commitment to sustainability. He mentioned plans to incorporate features that promote eco-friendly practices and socially responsible interactions, such as supporting local businesses and charities.

  1. User Privacy and Data Security

As data breaches become more common, protecting user privacy and data security is paramount. Williams SXSW stressed that Gowalla takes this responsibility seriously and is actively working on enhancing its security measures. He believes that trust is the foundation of any successful tech platform, and Gowalla aims to maintain a high level of trust with its users.

  1. The Importance of Community

Throughout the interview, Williams SXSW reiterated the importance of community in Gowalla’s vision. He sees Gowalla as a platform that brings people together, fosters genuine connections, and encourages users to explore their surroundings. Building a strong and engaged community is at the core of Gowalla’s mission.


In a rapidly changing tech landscape, Gowalla and its CEO, Williams SXSW, are embracing innovation and redefining the role of location-based services. From NFTs to the metaverse, Gowalla is positioning itself at the forefront of these emerging trends. Williams SXSW’s commitment to sustainability, privacy, and community-building ensures that Gowalla remains a relevant and responsible player in the tech industry. As we look to the future, Gowalla’s journey is one to watch closely, as it continues to shape the way we connect with the world around us.